Astra Zeneca Patient Story Concept

Worked with Senior VP of Product to visualize a custom destination to pitch to the client. The program sold for $9M and is currently in build.

Requested By: Sales and Product Marketing

Product Concept Design: Noel Ziegler

Programs Utilized: Sketch, Adobe XD, Illustrator, Photoshop

Status: Sold for $9M

Team

Develop a program for people with diabetes that illustrates how others are dealing with the disease. Needs to provide videos, tips, slideshow options.

Project Ask

Research

Researched ideas, color palettes, and photography for user journeys geared more towards video.

User Persona

Wireframes

Created a wireframe with storyboard flow of the tool to present to VP of Sales and ensure his vision was being depicted accurately.

Desktop Execution

Mobile Execution

Hi-Fi Mockups

Once I received verification for the direction of the program, I produced a hi-fi mockups of the desktop and mobile executions using ideas obtained from the research performed earlier.

Desktop Execution

Mobile Execution