Beta Augmented Reality: Ford Expedition

Worked with cross-functional teams to create a top of the line Augmented Reality experience for new owners of the Ford 2023 Expedition. Sole UX/UI designer working heavily with development to bring this exciting project to reality.

Team

Requested By: FORD Motor Company

Original Product Concept Design: Dave Latcha, Noel Ziegler

Product Finalization and Build Prep: Noel Ziegler

Programs Utilized: Adobe XD, Zeplin, Photoshop

Content Written By: Latcha Content

Managed By: Blue Sky Studios

Needed to present FORD with an out-of-the-box idea and experience for owners of the 2023 FORD Expedition.

Idea: No one enjoys wading through a printed user's manual. Plus, half the time, there are features an owner is not even aware of.

Answer: Create a product that allow users to bring the print manual to their phone to answer any questions they may have. It will also have the ability to narrow down what the owner is looking for: Performance, Safety, Technology, etc.

Project Ask

Research & Analysis

Work Flow: Phase One

Constructive Ideations with the Client

Ideation of Final Product

Renders of Final Product