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Brolucizumab Tool Concept

Worked with Senior VP of Product to visualize a tool concept to pitch to the client. Utilized a custom “Lorem Ipsum” generator that I created with the help of Web Development.

Team

Requested By: Sales and Product Marketing

Product Concept Design: Noel Ziegler

Programs Utilized: Sketch, Adobe XD, Illustrator, Photoshop

Status: In Pitch

Create a tool for visually impaired individuals to identify what a vision issue could be and to gain information and tips on said condition. Solution must take into account the user will more than likely have a condition already and they need to be able to use to tool themselves.

Project Ask

Research

Researched ideas, color palettes, illustration vs photography for vision issues.

bro-age-Mood-Board@2x.png

User Persona

Brolucizumab-Persona@2x.png

Wireframes

bro-wireFrame@2x.png

Created a wireframe with storyboard flow of the tool to present to VP of Sales and ensure his vision was being depicted accurately.

Hi-Fi Mockups

Once I received verification for the direction of the program, I produced a hi-fi mockups of the desktop and mobile executions using ideas obtained from the research performed earlier.

bro_vision-age@2x.png
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